New Skills for the Next Generation of Journalists

2017-1-HU01-KA203-036038

Sponsorship and philanthropy (monetization model)

These two kinds of funding, very common in the creative industries, are being used worldwide to create and support media outlets, especially start-ups. A company or group of (non-media) companies funds, in total or partially, a media outlet. This is a way media companies have to guarantee that some part of their budget is dedicated to the media outlet.

For example “Mi Voz Chile” starts every fiscal year with about 40 per cent of its annual budget assured by a group of Chilean companies. A philanthrope can fund a media project focused on social or political issues, i.e. The Intercept, created by senior journalist Glenn Greenwald and funded by Pierre Omidyar, Ebay founder.