New Skills for the Next Generation of Journalists


New business models

The technological and economic development brought significant risks for journalism as well. By the weakening of the traditional forms of monetization of media products and services, the stable financial sustainability of high-quality journalism has been endangered; the weaker the media market of a country is, the higher the risk for journalism’s financial problems, especially quality journalism.

The course: 

01. The challenges for media in 2019

02. Media environment (part 1)

03. Media environment (part 2)

04. Media companies prospective and investment focus

05. Social media and news consumption + Desires of change on media outlets

06. Media companies business models

07. Desires of change and the building blocks for innovation

08. From the initial start-up idea: the development of a project

09. Business model canvas and pitching