New Skills for the Next Generation of Journalists

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Membership access (monetization model)

This is an evolution from the subscription model. More than a subscriber, members are part of the media outlet. Depending on one’s membership status (each “grade” gives different access/benefits), members can not only access contents, but also participate in the media outlet’s development and editorial decisions. For example, The Texas Tribune has a membership system with several different giving levels, where the benefits go along with the quantity of money given.