Several media are developing non-core businesses to get more revenues. The more traditional, and mainly associated with print, are physical products that readers can buy with their subscription/purchase for an extra, usually below market value. These products can range from books or movies to sports or leisure items, and even electronics or cutlery.
But other kind of sales also occur: e-commerce, in partnership with retailers, or even space lease. Using internal know-how is another source of possible revenues: I.e. content licencing, custom publishing, events organization, editorial/communication consulting and training (specialized courses or seminars). As the media expert Lucy Kueng noted in 2018: “Legacy companies are therefore exploring additional revenue streams, particularly events”.
